Internet marketing
Today, the search engines as well as the social media (that comprises the social networking sites like Facebook, Twitter and many more) have changed all the equations of how you manage marketing for your brands, products.
The one on one reach that Internet as a medium provides is amazing and not to miss on the social aspects in the ever-evolving world of Internet Marketing.
Signy practices and preaches a mix of various Internet marketing services with a philosophy to get a viral factor for the campaigns for its clients. The Internet marketing services that Signy normally would use for its clients’ campaigns are:
- Search Engine Optimization (SEO) – SEO helps you get better ranks in search engines for desired key words and key phrases that are associated with your brand, products or services you cater to.
- Social Media Optimization (SMO): Social Networking; Blogs (video blogs as well) and Articles – write blogs and articles, post and promote blogs and articles across hundreds of social media sites that normally are blog-sites, articles related portals etc; Online PR
- Social Applications – Well thought and targeted social applications can take your brand and products long way deeper into communities. Social Applications help you achieve viral factor that can get unbelievable mileage for your Internet marketing campaigns. Example- A Facebook Application that helps users know and understand your products, have latest updates, have a pro-active customer support available for your customers through Facebook can create a huge impact to your customers as well as to your customers’ facebook network.
- Banner Campaigns– Banner Ad campaigns include various different innovative banner ad types like shoshkele, roadblock, interstitials, video banners, text based ads, behavioral or age/sex/region targeted ads. Choosing appropriate portals, websites to run your banner campaigns through is very vital.
Signy specializes in online media buying for your internet marketing campaigns; be it with domestic online publishers or foreign ones.
End to end campaign management is our forte at Signy. That includes artwork for banner ads, tracking, interest registration, auto-mailers for quick response and follow up mechanism. Internet marketing campaign analysis helps tremendously to make better result oriented online marketing campaigns.
- Social Commerce- Social commerce is a brave new extension of traditional e-commerce. Brands, especially e-tailors have their stores set up on social networking sites especially on Facebook. This helps brands to reach wide and faster into like-minded online buyers’ community. These online buyers can buy the products/services on the social sites itself.
Signy normally looks at the broader picture with the Internet Marketing campaigns it suggests to its clients. Signy tries to balance the pull and push based Internet marketing services to have more effective campaigns at optimum cost to its clients.
Pull based Internet marketing services include: 1. Search Engine Optimization (SEO) 2. Social Media optimization (SMO). If the pull-based services are effective for your brand then it sure would cut down your overall marketing budgets and a steady flow of inquiries is a certainty.
Push based Internet marketing services involves Banner Ad campaigns. Push based methods normally are used in bursts to get a good amount of traffic on your website in a short time. Signy normally suggests banner ad campaigns for product launch, special offers or in case of festivities or seasonal demand hikes that are associated with your brand or product.
Social Applications work primarily as a push based Internet marketing service for your Internet marketing campaigns but social applications we feel are a great mix of pull and push based Internet marketing services as it can pull a specific users social network to your products’ social networking campaign.