Digital marketing

Scope of digital marketing, i.e. advertising on electronic media has gone multifold in recent years. Advent and popularity of social media platforms and smartphones are the major reasons.

To make the most of available social media and digital marketing platforms, you need a partner who can co-create with you strategy for your social media marketing, overall internet marketing, other digital marketing and execute the same. It needs understanding of branding & marketing communication, thorough understanding of all the platforms, creative power and technical skills too. This is where team Signy fits in.

With vast experience of working with traditional internet marketing platforms as well as social media websites, team Signy ensures the maximum returns on each penny you spend on digital marketing and thus becomes a trusted digital marketing company in Pune.

Our services under digital marketing are as below:

  • Website design & development: Get a great website as per modern trend. Your website is a focal point of your digital marketing activities.
  • Social media marketing: Maximize reach of your brand, build audience, engage and be the beneficiary of referral marketing. Social media marketing may just form the largest and the most rewarding part of your digital marketing efforts. Includes, blog, PR articles, social networking platforms like Facebook, Twitter, LinkedIn, YouTube, SlideShare, Pinterest, Instagram and others.
  • Search engine optimization (SEO): Keep improving your website’s search engine rankings or maintain it if you are already high up.
  • Online banner advertising: Make the most of popularity of some public portals by banner ad campaigns.
  • Mobile marketing: Make use of SMS and WhatsApp marketing to reach out to your potential customers. Also, use that for enhancing your customer care services.
  • Email marketing: It is a traditional form of digital marketing. Increase the effectiveness and success ratio of your email marketing efforts.
  • Brand designing: Includes logo design, tag-line/ slogan, digital imagery, brand assets
  • AVs, TV commercials
  • Radio jingles

In short, Signy can handle complete digital marketing of your brand, product or service and organization. We can take up one of above mentioned service areas or combination of multiple services as a package.

Signy team profile

To make the most of available social media and digital marketing platforms, you need a partner who can co-create with you strategy for your social media marketing, overall internet marketing, other digital marketing and execute the same. It needs,

  • Understanding of branding & marketing communication
  • Thorough understanding of all the platforms
  • Ability to understand analytics in detail and tweak action plans based on that
  • Ability to design experiments for paid online campaigns to optimize spend
  • Creativity and
  • Technical skills too

This is where team Signy fits in. With vast experience of working with traditional internet marketing platforms as well as social media websites, team Signy ensures the maximum returns on each penny you spend on digital marketing.

We have a team comprising of

  • Artists
  • Content writers
  • Photographers, videographers
  • Graphic designers, VFX artists
  • Web designers, developers, testers and web hosting experts
  • Experienced social media marketers & internet marketing professionals having past experience of complete lifecycle of online marketing
  • Senior team members with marketing management education background and experience

With this team composition and experience of internet as technology platform and media both, Signy stands out as a trusted digital marketing company in Pune.

Approach

To start with, Signy team understands and analyzes following:

  • Product/service type
  • Brand positioning
  • Definition of target audience
  • Overall existing marketing strategy
  • Past/current digital marketing efforts/campaigns
  • Past/current marketing efforts/campaigns (other than digital)

Based on the above considerations, Signy team devises following:

  • Creative conceptualization
  • Digital rendering of concepts
  • Choice of platforms (based on the above points)
  • Types of communication
  • Frequency of communication
  • Plan for maximizing organic reach
  • Paid campaigns plan
  • Design of experiments for maximizing effectiveness of campaigns with available budgets

Digital marketing clients

In various capacities, we have worked for many Indian domestic and foreign clients – say website design and development, SEO, social media marketing, email marketing, web application development, mobile application development, ecommerce website development and elearning website development. Listing below only those cases where we have been handling digital marketing as a whole:

  • Two food related business brands
  • A footwear ecommerce company
  • An exotic wear ecommerce company
  • A large public limited pipe manufacturing company
  • A large drip irrigation company
  • A startup gas spring manufacturer

A comprehensive list of clients in all other capacities can be found by clicking here: Clientele

Relevant articles published by Signy:

  1. Social media marketing for B2B - Get more leads, convert more leads and get the price you deserve.
  2. Tips for social media marketing
  3. Tips for paid advertising on Facebook - If you are thinking about how Facebook can help maximize reach of your brand , have a look at this article.
  4. Digital marketing & ecommerce startups – This is for ecommerce startups. To sell online, you need to market it online.
  5. Social media marketing for small companies and local brands
  6. Case study: a successful social media marketing campaign of an outdoor event