Search Engine Optimization (SEO)

Search Engine Optimization (SEO) service is used to get better ranking for relevant keywords in Google and other search engines. Search engines collect huge amount of data by crawling websites. Websites are crawled using software called spider or crawler. Based on this data collection; search engines make a index of websites and whenever someone inputs a keyword or key phrase in search box; they display relevant results.

To get rank in Google or any other search engine it is very important to have a search engine friendly website. Search engine spiders crawl through page titles, Meta tags, alt tags, text links, content etc. of your website. This makes it important to have website optimized for search engines.

Search engine optimization (SEO) is an ongoing process. Typically Search Engine Optimization (SEO) activities are:

  • Website analysis from Search Engines’ point of view
  • Keyword research and analysis
  • Competition research and analysis
  • Suggesting suitable keywords and key phrases
  • Initial rank report generation
  • Preparing search engine friendly URLs
  • Website content revision to suit search engines
  • Integration of Google Analytics code
  • Search engine optimisation set up i.e. making your website search engine friendly
  • Search engine submissions
  • Link building activities or off page optimization or directory submission
  • Rank report generation at regular intervals
  • Keyword review based on rank reports
  • Competition review based on rank reports

Once the website is optimized for search engines we need to keep on reviewing our keywords and competitors. It is always better to keep working on link building activity. Link building can be done by floating meaningful and keyword rich content pointing to your website across the web. This can be achieved by doing online press releases (PR), article submissions etc.

Search Engine Optimization (SEO) – Rank Reports

Our team of expert search engine optimizers, after completing initial SEO tasks of SEO set up, search engine submissions and directory submissions; keeps track of search engine ranking for various keywords of your website and generates reports every fortnight.

Search engine optimization (SEO) report consists of list of keywords with their rank in Google and Google page number, List of search engines where your website is submitted and list of directory submissions along with suggestions and SEO suggestions and plan of action for coming fortnight.

Along with a rank report, we also provide most import MIS reports based on Google Analytics which help us decide future course of action in search engine optimization of website. Parameters like page views, visit lengths, geography, and bounce ratio help us analyze different trends of traffic coming to your website along with strong and weak areas of your products, services, website design, website content and overall website information architecture.

About our search engine optimization (SEO) team

We have a dedicated team for search engine optimization (SEO) in Pune. The team has vast experience of managing and executing large search engine optimization (SEO) projects.

It consists of search engine optimizers with different skill sets like MIS report generation using Google analytics, Keyword analysis and competition analysis, link building expertise, search engine friendly content writing and a separate team for off page SEO i.e. search engine submission, directory submission.