Portal development

Web portal, in general, is a loosely used term. Any interactive website or a dynamic website or an interactive web application is termed as a web portal. However, an enterprise web portal is much broader term than just an interactive website. Web portals need to cater to the tastes of masses – varied sets of users, having varied backgrounds and varied expectations. Web portals are expected to generate certain business intelligence. Web portals need to manage and present syndicated content to various users. A web portal can be looked at as a premium source of revenue or in some cases, only source of revenue – may be, e-commerce or ad-revenue. At times multilingual web portal development is needed.

Over all, web portal development is a separate area of expertise which combines –

  • Web design skills
  • Web development skills and software development discipline
  • Knowledge of internet marketing streams like Search Engine Optimization (SEO), Social Media Optimization (SMO), banner ads

Portal development approach at Signy

Signy team analyzes the web portal development requirement from all possible angles – soul concept, target end users, obvious and non-obvious stakeholders, marketability, long-term plan, unstated-distant yet possible expansion or extension opportunities and then critically consults with the clients to verify assumptions and possible solutions. Then web design and development team works out desirable look-n-feel, information architecture enabling easy navigation, technology platform for building the application and online marketing base.

In depth understanding of web technology platform and web as a media helps Signy’s web development team deliver winning web portals. Our expert web development team focuses on building web portals with below qualities –


  • Attractive, soothing to eyes
  • Neat and clean
  • Well populated yet uncluttered
  • Dynamic but not distracting
  • Consistent in all pages
  • Well thought out information architecture
    • Makes navigation easy
    • Intuitive
    • Enables usability
    • Search engine friendly
Strong technical architecture
  • Robust
  • Highly available
  • Scalable – designed for anticipated future needs
  • Secure
  • Easy to maintain
  • Strong base for internet marketing
    • Search engine friendly
    • Social connects
    • Inherent ability of community selling, the viral factor
    • Provision for adequate ad-units

Thorough analysis of requirement helps us make correct technical and technological decisions like –

  • PHP development – plain PHP development or using frameworks like CodeIgniter, Zend
  • CMS based development – using available Joomla components for development or Joomla component development; using inherent abilities of WordPress or Drupal and customizing them for delivering desired web application
  • Mix of ‘from scratch development’ and use of opensource plug-ins by customizing. Application is built from scratch; however some part is built using readily available opensource plug-ins, for example, Joomla components or WordPress plug-ins. This helps delivering with quick turnaround time and saving costs without affecting quality. Seamless integration of such components with the application is a vital skill in such case.
  • Use of code libraries – it is always desirable to use code libraries for rapid web application development. However, lack of planning and non-understanding of details may lead to inadequate/improper usage of code libraries. This is where Signy web development team’s thorough analysis and planning helps.

Signy team executes web portal development project through following activities:

  • Requirement analysis
  • Critical consulting with client
  • Technical and technological decision making
  • UI conceptualization
  • Workout of web promotions readiness
  • Delivery plan
  • Testing plan
  • Documenting test cases
  • UI design & approvals
  • Module development with unit testing
  • Regular demos and status reporting
  • Functional testing and UI testing (includes browser compatibility testing)
  • Regression testing
  • User acceptance testing
  • Handover and training to client representatives
  • Go-live

Please visit our web application development process page for details about the delivery process, discipline and infrastructure.